Senior Analyst - Digital Marketing
Job Description
Role Overview
As part of METRO's Global Solution Center, India, you provide operational, analytical and coordination support across METRO's digital marketing activities, working closely with local market marketing teams, category management, e-commerce, CRM and content stakeholders. This role supports end-to-end digital marketing execution by enabling campaign delivery, content and asset management, channel operations, reporting and performance monitoring across web, app, email and digital channels. Operating within established marketing processes, governance frameworks and service delivery standards, the Digital Marketing Expert contributes to continuous improvement, data quality and consistent execution, working closely with Marketing Team to support digital marketing performance across METRO countries.
Key Responsibilities
Operational:
- Execute digital marketing campaigns across web, app, email and digital catalog channels for weekly offers, seasonal activities and general campaigns
- Upload graphical content, assets and campaign materials into content management and marketing platforms
- Configure digital content parameters – duration, placement, target groups and store assignments – in line with campaign briefings.
- Set up, test and launch push notifications, newsletters and other customer communications.
- Maintain website content and landing pages, including publishing, unpublishing, redirects and structured data updates
- Build and configure digital and dynamic catalogs, including layout, product hotspots, metadata and audience settings.
- Manage content input from Category Management, Sales, Own Brand, Marketing and external agencies to secure complete and accurate campaign content
- Support in delivering email marketing from newsletter creation, content integration, A/B testing
Continuous improvement:
- Identify opportunities to streamline digital marketing execution
- Standardize templates, content structures and operational procedures
- Safeguard data quality, tagging and taxonomy across digital marketing platform
Collaboration:
- Partner with local marketing teams, Category Management, Customer Insights and CRM to enable campaign execution
- Work closely with external agencies and freelancers on timely delivery of digital marketing content
- Facilitate alignment on campaign inputs, timelines and content requirements
Qualifications
Qualifications & Experience
- Bachelor’s degree in marketing, Business Administration, Marketing, Communication or a related field preferred
- Minimum 4-7 years of experience in digital marketing, marketing operations or a related support function
- Experience in retail/wholesale or consumer goods / FMCG is a plus
Primary Skills (Required)
- Solid understanding of digital marketing processes across web, app, email and content operations.
- Hands-on experience with content management, email marketing (experience with Adobe Marketing Automation is a plus) and digital catalog platforms
- Analytical skills to monitor and analyze performance using web analytics tools (e.g., Google Analytics, Looker Studio)
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CMS and digital marketing tools is a plus
- Ability to manage multiple projects simultaneously and work effectively in a remote, collaborative team environment
- Excellent problem-solving skills and attention to detail
- Fluency in professional English
- Cultural awareness and respect in a multinational, cross-functional setting
Secondary Skills (Preferred)
- Familiarity with tagging, tracking and web analytics concepts (e.g., UTM parameters, campaign tracking)
- Fluency in additional languages is a plus
- Strong aptitude for identifying process improvement opportunities
- Skilled in coordinating cross-functional inputs and managing stakeholder expectations
- Strong social competence to connect, build networks and support collaboration
