Business & Customer Analytics Specialist
Job Description
In this role, you will play a key part in driving data‑backed decision‑making and customer‑centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes.
Your responsibilities
- Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
- Analyzing and preparing reports on executed marketing and customer-related activities
- Collaborating with the Data Science team
- Automating CRM communication processes (Adobe Journey Optimizer)
- Creating data visualizations (Looker Studio / MicroStrategy)
- Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
- Integrating data sets from multiple sources
- Ensuring high quality of processed and reported information
Qualifications
- Bachelor's degree is mandatory
- 5+ years experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics
- Interest in customer behavior analysis within the FMCG sector
- Proficiency in Excel / Access
- Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP) is an advantage
- Knowledge of Adobe Journey Optimizer / Adobe Real-Time CDP is an advantage
- Experience in preparing data visualizations using BI tools
- Strong conceptual thinking and a creative, solution-oriented approach
- Excellent analytical skills
- Good command of English, allowing for effective daily communication within an international team
- Willingness to continuously learn and develop new competencies
